❯BEN MORRIS
WORK ↗
BMX.SYS//MISSION LOG•VERIFIED CASE STUDIES

Product Leadership & Engineering Missions

A curated record of production commerce systems, spatial computing pilots, and high-impact digital experiences delivered for Fortune 500 enterprises and venture-backed category leaders.

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MISSION #01GoalZero•2021

Building Trusted & Continuously Impactful Brand and Commerce

Modernizing rugged solar & portable power direct-to-consumer architecture for global enterprise scale.

ECOMMERCEHEADLESS ARCHITECTUREBRAND STRATEGYCX OPTIMIZATION
ROLE & IMPACT METRICS
EXECUTIVE CAPACITY
Head of Digital Experience & Commerce Architecture
Checkout Conversion Lift+48%
Global Edge TTFB1.2s
Scaled Annual GMV$25M+
MISSION #03Westfield Malls / URW•2019-2020

Westfield Retail AR & Spatial Gamification

Pioneering location-based augmented reality and interactive wayfinding for millions of mall visitors.

SPATIAL COMPUTINGAUGMENTED REALITYINDOOR WAYFINDINGGAMIFICATION
ROLE & IMPACT METRICS
EXECUTIVE CAPACITY
VP / Director of Product & Emerging Tech
Footfall Audience Reach10M+
Average Dwell Time Increase+35%
Merchant Coupon Redemptions180K
MISSION #04Westfield Corporation•2019

Westfield Unified Mobile Experience & Loyalty

Unified mobile flagship app connecting smart parking, tenant directory, promotions, and personalized services.

MOBILE APPSLOYALTY & REWARDSIOT PARKINGENTERPRISE UX
ROLE & IMPACT METRICS
EXECUTIVE CAPACITY
Head of Mobile Product & Experience
App Store Customer Rating4.7★
Active Mobile Installs1.5M+
Ticketless Parking Adoptions450K+
MISSION #06Smith Optics•2020-2021

Smith Optics — High-Performance Outdoor Commerce

Reimagining helmet, goggle, and sunglass personalization for athletes and outdoor enthusiasts.

PERFORMANCE COMMERCEPRODUCT CONFIGURATORUX ARCHITECTURE
ROLE & IMPACT METRICS
EXECUTIVE CAPACITY
Digital Experience & E-commerce Strategy
Mobile Checkout Speed2.1x
Bundle Attach Rate+24%