❯BEN MORRIS
WORK ↗
BMX.v2//LOS ANGELES, CA•READY FOR IMPACT
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Executive Product Leadership & Experience Architecture

Potential to Kinetic Energy.

I lead cross-functional product, design, and engineering teams to transform complex friction into high-performing digital commerce, spatial computing, and mobile ecosystems.

+48%
Checkout Conversion Lift (GoalZero)
10M+
Spatial AR Footfall (Westfield)
1.5M+
Active Mobile Installs & 4.7★
$25M+
Scaled Enterprise GMV
[01 // MISSION LOG]

FLAGSHIP CASE STUDIES

VIEW ALL MISSIONS→
Westfield Malls / URW2019-2020

Westfield Retail AR & Spatial Gamification

Pioneering location-based augmented reality and interactive wayfinding for millions of mall visitors.

10M+
Footfall Audience Reach
+35%
Average Dwell Time Increase
180K
Merchant Coupon Redemptions
SPATIAL COMPUTINGAUGMENTED REALITYINDOOR WAYFINDING
VP / Director of Product & Emerging TechREAD STUDY→
Westfield Corporation2019

Westfield Unified Mobile Experience & Loyalty

Unified mobile flagship app connecting smart parking, tenant directory, promotions, and personalized services.

4.7★
App Store Customer Rating
1.5M+
Active Mobile Installs
450K+
Ticketless Parking Adoptions
MOBILE APPSLOYALTY & REWARDSIOT PARKING
Head of Mobile Product & ExperienceREAD STUDY→
[02 // FIELD NOTES]

RECENT WRITING & INSIGHTS

VIEW 180+ ARTICLES→
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Ready to build what's next?

Whether you are evaluating executive product leadership, scaling direct-to-consumer commerce, or architecting spatial & emerging technologies, let's connect.