Smith Optics2020-2021•Digital Experience & E-commerce Strategy
Smith Optics — High-Performance Outdoor Commerce
Reimagining helmet, goggle, and sunglass personalization for athletes and outdoor enthusiasts.
2.1x
Mobile Checkout Speed
+24%
Bundle Attach Rate
PERFORMANCE COMMERCEPRODUCT CONFIGURATORUX ARCHITECTURE
Executive Overview
Smith Optics has set the standard for snow helmets, ChromaPop™ lenses, and technical mountain eyewear for decades. In transitioning direct-to-consumer digital channels to support athletic lifestyle consumers, we focused on precision lens education, helmet fit guides, and optical clarity demonstrations.
Strategic Enhancements
- ChromaPop™ Interactive Lens Simulator: Enabled customers to preview visual contrast across snowy, cloudy, and bright sun environments directly in the browser.
- Helmet & Goggle Integrated Fit Guide: Reduced post-purchase return rates by pairing helmet shell geometry with optimal goggle frame sizes.
- Streamlined Mobile Commerce: Frictionless Apple Pay and Google Pay integration for on-the-go mountain gear ordering.