❯BEN MORRIS
WORK ↗
BMX.SYS//PERSONNEL DOSSIER•EXECUTIVE BIO

Ben Morris

Product Leader, Customer Experience Strategist, and Systems Builder based in Los Angeles, California.

CORE SPECIALIZATION
Product Leadership & CX Architecture
DOMAINS
Commerce, Spatial AR, Mobile Ecosystems
DIRECT AVAILABILITY
Book Intro via Calendly ↗

Leadership Philosophy

My career is dedicated to transforming potential energy into kinetic energy. Great product teams don't just build features; they dissect complex systems, isolate friction points that alienate users, and engineer intuitive solutions that scale revenue and customer trust.

I have led product, UX, and engineering teams across high-growth direct-to-consumer businesses, global retail environments, and emerging spatial computing platforms. My approach fuses rigorous analytical engineering with customer-first empathy.

Core Competencies

PRODUCT STRATEGY & ROADMAPPING

Cross-functional team leadership, OKRs, customer research, conversion rate optimization, agile sprints, and data-driven prioritization.

COMMERCE & DTC ARCHITECTURE

Headless commerce, Shopify Plus, subscription engines, ERP/WMS fulfillment integration, and international payment gateways.

SPATIAL COMPUTING & MOBILE

Augmented reality indoor mapping, BLE beacon networks, camera-first interactions, iOS/Android apps, and gamification loops.

DEV & SYSTEMS ARCHITECTURE

Cloudflare Edge, AWS CloudFormation, Docker, CI/CD pipelines, modern frontend frameworks (Astro, React, TypeScript), and static edge reliability.