Westfield Corporation2019•Head of Mobile Product & Experience
Westfield Unified Mobile Experience & Loyalty
Unified mobile flagship app connecting smart parking, tenant directory, promotions, and personalized services.
4.7★
App Store Customer Rating
1.5M+
Active Mobile Installs
450K+
Ticketless Parking Adoptions
MOBILE APPSLOYALTY & REWARDSIOT PARKINGENTERPRISE UX
VIEW ON BEHANCE↗Executive Overview
Redefining the shopping center companion application from a static PDF map into an active daily utility. The unified Westfield Mobile App bridged physical real estate infrastructure—including automated license plate recognition (ALPR) parking gates, interactive multi-floor maps, and tenant sales—into a single high-polish iOS and Android experience.
Key Capabilities Delivered
- Ticketless Smart Parking: Drivers register license plates and payment methods; parking arms lift automatically upon entry and exit with zero paper tickets or pay stations.
- Dynamic 3D Directory: Vector-rendered mall interiors with step-by-step navigation from your current position to any store, restroom, or dining venue.
- Contextual Offer Feed: Location-triggered member deals based on user preferences and center proximity.
Quantified Results
- Reached 4.7★ rating across more than 25,000 reviews.
- Scaled to 1.5M+ active users across the flagship portfolio.